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Contents
What Matters Most
Why This Sales and Marketing Manager Resume Works
How to Write a Sales and Marketing Manager Resume That Gets Interviews
What to Include in a Sales and Marketing Manager Resume
Sales and Marketing Manager Resume Summary Examples
Sales and Marketing Manager Work Experience Examples
Top Sales and Marketing Manager Skills
Certifications for a Sales and Marketing Manager
Sales and Marketing Manager Salary
Common Sales and Marketing Manager Resume Mistakes
Sales and Marketing Manager Resume FAQs
Summary
Sales and marketing manager with eleven years across both disciplines, the last five running combined sales and marketing for a mid-sized B2B firm in Sydney. Owns the whole journey from awareness to closed deal — setting strategy, running campaigns that generate leads, leading the sales team that converts them, and making sure marketing and sales pull together rather than apart. Grew revenue strongly by aligning the two functions and rebuilt a lead pipeline that fed steady sales. Sets sales and marketing strategy, runs campaigns and lead generation, leads the sales team, manages the brand, and reports on the funnel. Commercial, creative and results-focused. Looking for a sales-and-marketing leadership role with a company that wants the two working as one engine.
Work Experience
Sales & Marketing Manager
Sydney B2B Firm, Sydney, Australia
Jan 2019 – Present
- Own the whole journey from awareness to closed deal, making marketing and sales pull together, not apart.
- Grew revenue strongly by aligning the two functions and rebuilt a lead pipeline that fed steady sales.
- Set sales and marketing strategy together, so campaigns generate the kind of leads the sales team can actually close.
- Run campaigns and lead generation across channels, filling the pipeline with qualified, ready prospects.
- Lead the sales team that converts the leads, coaching them and holding the line on follow-up and targets.
- Manage the brand and report on the funnel, showing what marketing spend turns into actual revenue.
Marketing Manager
Australia Commercial Company, Sydney, Australia
Dec 2012 – Dec 2018
- Ran marketing and worked closely with sales for a commercial company, building cross-functional experience over years.
- Managed campaigns, leads and brand, developing the sales understanding a combined role demands.
- Learned marketing, lead generation and sales alignment on the job across more than six years.
- Gained the breadth and results that led into a sales-and-marketing-manager role of my own.
Education
BCom in Marketing & Management, Marketing & Management
University of Sydney
Feb 2009 – Nov 2012
- Degree in marketing and management covering sales, marketing, strategy and finance, with a placement. The programme built the dual foundation running both sales and marketing requires. It led directly into commercial roles.
Digital Marketing & Sales Strategy Certificate, Marketing
Australian Marketing Institute
Jan 2015 – Jun 2015
- Certificate covering digital marketing, lead generation and sales strategy to a recognised standard. It sharpened the modern commercial toolkit. It supported aligning marketing and sales to generate and convert leads.
Certifications
Digital Marketing & Sales Strategy Certificate
Australian Marketing Institute
Jun 2015 – Present
- Certificate covering digital marketing, lead generation and sales strategy to a recognised standard, which sharpened the modern commercial toolkit and supports aligning marketing and sales to generate and convert leads.
Recognition
A commercial all-rounder
- Valued by leadership for joining marketing and sales into one growth engine, trusted to set strategy across both and to lead the team that turns campaigns and leads into real, repeatable revenue.
Highlights
Grew revenue by aligning the two
- Grew revenue strongly by getting marketing and sales working as one. When campaigns generate the right leads and sales follows them up well, the whole engine runs better, which is exactly the point of a combined role.
Rebuilt the lead pipeline
- Rebuilt a lead pipeline that fed the sales team a steady flow of qualified prospects. A reliable pipeline turns sales from feast-or-famine into predictable growth, the foundation a healthy commercial function needs.
Languages
- English (UK) — Native or Bilingual Proficiency
- French — Limited Working Proficiency
Technical Skills
- Sales & Marketing Strategy
- Lead Generation
- Campaign Management
- Sales Team Leadership
- Funnel & Pipeline
- Digital Marketing
- Brand Management
- CRM & Analytics
- Sales-Marketing Alignment
- Reporting
Personal Skills
- Commercial Awareness
- Creativity
- Results Focus
- Leadership
- Communication
Activities & Interests
- Gossips
- Yoga
- Horror Movies
- Online Shop
- House Repair
What Matters Most
Before the detail, here is what a commercial director actually weighs when a sales and marketing manager resume lands on the pile:
- Show both numbers in the same resume: a revenue or quota figure and a pipeline or lead figure. One without the other reads as a specialist applying for a hybrid job.
- Name the handoff. Sales accepted lead rate, agreed lead definitions and joint pipeline reviews are the proof that you ran the two functions as one, not side by side.
- Quantify budget and headcount early. Owning a $2M marketing spend and a team of six is a different job from running campaigns with agency support.
- List the stack you actually administered, not just used: HubSpot, Salesforce, Marketo, GA4, Pardot. Combined roles are often the person who owns the CRM.
- Anchor the summary to your industry mix. B2B services, manufacturing and D2C ecommerce reward completely different funnel evidence.
- Keep it to two pages. Hiring managers for this role read the first six bullets and the numbers in them, then skim the rest.
Why This Sales and Marketing Manager Resume Works
The sample belongs to a manager with eleven years across both disciplines, the last five running combined sales and marketing for a mid-sized B2B firm in Sydney. Here is what lands:
- The opening line claims the full journey from awareness to closed deal, which immediately answers the recruiter's first question about whether this candidate is really a marketer in disguise.
- The current role's bullets are ordered by ownership: strategy first, then lead generation, then team leadership, then reporting. That sequence reads as scope, and scope is how seniority is judged.
- Alignment is treated as an achievement in its own right, not a soft skill. Rebuilding the lead pipeline so sales gets a steady flow of qualified prospects is the single most transferable claim in a combined role.
- The earlier marketing manager role is framed as the route into the hybrid job rather than as a separate career, so the progression tells one story instead of two.
- Reporting on what marketing spend turns into revenue closes the loop. A candidate who volunteers that they measure spend against revenue is a candidate a finance director will not fight.
How to Write a Sales and Marketing Manager Resume That Gets Interviews
The whole task is proving you are fluent in both languages, the pipeline one and the quota one, in the same document. Five moves do most of the work:
Decide your revenue-to-marketing ratio before you write a word
Read the job ad and work out which side carries more weight, then mirror that split in your bullet order. A role reporting to a sales director wants quota attainment and team results in the first two bullets; a role reporting to a CMO wants pipeline contribution and channel performance up front. The content stays the same, the sequence changes, and the sequence is what gets read.
Put a revenue number and a pipeline number in the top third
Pair them deliberately, for example a $31M revenue number alongside the $2.8M marketing budget that fed it, or 112% of quota alongside 115 marketing qualified leads a month. Two numbers from opposite ends of the funnel do more for a combined application than six single-function metrics.
Write the handoff as a process you built
This is where most candidates lose the role to a specialist. Describe the mechanism: the shared lead definition you agreed with the sales director, the scoring model you built in HubSpot, the weekly pipeline review where both teams sat in the same room. Then give the result, such as sales accepted leads rising from 52% to 81%.
{TIP}
Show team leadership with ramp and retention, not headcount alone
Saying you led four account executives is a fact; saying six of eight new hires cleared quota in year one and average ramp fell from seven months to four is management evidence. If you also built the enablement material, say so, because that is the sales-and-marketing overlap in its purest form.
Name the stack and say what you did with it
Write CRM entries as administration, not exposure: rebuilt Salesforce opportunity stages, migrated 40,000 contacts into HubSpot, set up GA4 conversion tracking against the CRM. Combined managers are usually the person who owns reporting, and screening tools search for the platform name.
Close with the commercial plan, not a career objective
Finish the summary on what you want to run next, framed commercially: a single growth engine, a new vertical, a market entry. Employers hiring for both functions are usually solving a specific alignment problem, and naming it tells them you understand the brief.
What to Include in a Sales and Marketing Manager Resume
Beyond the standard blocks, a few things carry real weight for a hybrid commercial role.
Getting two functions onto two pages is mostly a layout problem, and it is not worth losing an evening to. Draft the structure in our free online resume builder and spend the time you save on sharpening the numbers instead.
Check your draft against the following:
A scope line under each role: revenue owned, marketing budget, team size, territory or region. Three numbers on one line saves a recruiter guessing.
Channel mix, named. Paid search, paid social, email lifecycle, events, partner and outbound each imply a different skill set, and the ad will name the ones that matter.
The CRM and marketing automation platforms, with your level of ownership beside them.
One or two campaign-to-revenue stories with the attribution method stated, since anyone can claim a campaign drove sales.
Vertical experience if you have depth in one, for example industrial manufacturing, SaaS, professional services or D2C retail. Sector fluency shortens the interview.
Any P&L, pricing or margin responsibility, which quietly separates a manager from a head of commercial.
Sales and Marketing Manager Resume Summary Examples
Three summaries at different scopes, none of them an echo of the sample above. Take the structure and swap in your own funnel:
Entry-level resume summary example
Marketing manager of four years stepping into combined sales and marketing ownership, currently running demand generation and a two-person inside sales desk for a regional building products supplier. Rebuilt the inbound lead process across paid search, email and the website, lifting marketing qualified leads from 40 to 115 a month while cutting cost per lead by 34% on a flat budget. Introduced a shared lead definition with the sales director that raised lead to opportunity conversion from 9% to 17%. Administers HubSpot end to end, including lifecycle stages, scoring and the monthly funnel report the leadership team works from. Looking to take full ownership of both functions in a growing B2B business.
Mid-level resume summary example
Sales and marketing manager with eight years in B2B professional services, responsible for a $2.4M marketing budget, a five-person sales team and a $19M revenue number. Delivered 108% of target across two consecutive years by rebuilding the qualification criteria between marketing and sales and running weekly joint pipeline reviews. Grew sales accepted leads from 52% to 81% of everything marketing passed across, and shortened the average deal cycle from 94 days to 71 days through a case study programme sales could quote in proposals. Fluent across HubSpot, Salesforce and GA4, and comfortable presenting channel return on spend to a board that expects the revenue link to be shown, not asserted.
Senior-level resume summary example
National sales and marketing manager with fourteen years in industrial manufacturing, owning a $2.8M marketing budget, a $31M revenue target and a team of twelve across field sales, inside sales and marketing. Merged two separate planning cycles into one commercial plan, ending a long-running dispute over lead quality and lifting pipeline coverage from 2.1x to 3.4x. Repositioned the business around two verticals after 30 win/loss interviews, growing average contract value 22% and moving the company onto tender shortlists it had never reached. Reports channel return, pipeline velocity and quota attainment in a single monthly pack the executive team uses for spend decisions.
Sales and Marketing Manager Work Experience Examples
Bullets written for three different commercial contexts. Note how each pairs a marketing metric with a sales outcome rather than leaving them in separate paragraphs:
Mid-level, B2B services firm of 20 to 50 staff
- Rebuilt the inbound lead process across the website, email and paid search, lifting marketing qualified leads from 40 to 115 a month and cutting cost per lead by 34% within three quarters on an unchanged budget.
- Led a four-person sales team to 112% of a $4.2M annual target by introducing weekly pipeline reviews and a shared definition of a qualified lead agreed with the sales director before the year began.
- Launched a quarterly customer case study programme that produced nine references sales quoted in proposals, shortening the average deal cycle from 94 days to 71 days across the core services line.
- Rebuilt HubSpot lifecycle stages and lead scoring so representatives worked the strongest 20% of leads first, raising lead to opportunity conversion from 9% to 17% without adding a single sales head.
Senior, national manager owning both functions
- Owned a $2.8M marketing budget against a $31M revenue target, reporting funnel performance to the board monthly and reallocating spend each quarter toward the three channels returning above 4:1 on ad spend.
- Merged separate sales and marketing planning cycles into one commercial plan, ending the annual dispute over lead quality and lifting sales accepted leads from 52% to 81% of everything marketing passed across.
- Hired and coached eight account executives across three states, with six clearing quota in their first full year and average ramp time falling from seven months to four through a structured onboarding track.
- Repositioned the brand around two industry verticals after win and loss interviews with 30 customers, growing average contract value 22% and taking the firm onto tender shortlists it had never featured on.
- Built a single monthly commercial pack covering pipeline coverage, channel return and quota attainment, which replaced three conflicting reports and became the basis for every quarterly spend decision.
Specialization, ecommerce and direct to consumer
- Scaled paid social and lifecycle email to $9.4M in annual online revenue at a 3.8 blended return on ad spend, while running a two-person inside sales desk handling wholesale accounts worth a further $2.1M.
- Cut customer acquisition cost 27% by shifting budget from broad prospecting into a nine-message retention flow, lifting repeat purchase rate from 18% to 29% across a subscriber list of 140,000 people.
- Ran monthly trading meetings with buying and fulfilment to align the promotion calendar with stock cover, dropping out of stock paid landing pages from 14% of traffic to under 3% across two peak seasons.
- Negotiated wholesale partnerships with four national chains, adding $1.6M in annual revenue and shelf presence in 220 stores, which lifted branded search volume 41% in the six months that followed.
Top Sales and Marketing Manager Skills
Hybrid roles get screened against both skill families, so a resume that lists only campaign skills or only selling skills gets filtered early. These are the ones that recur in combined job ads:
Hard skills
- Sales and marketing strategy
- Demand generation
- Lead generation and qualification
- Pipeline and funnel management
- Sales forecasting
- CRM administration (Salesforce, HubSpot)
- Marketing automation (Marketo, Pardot, HubSpot)
- Campaign planning and execution
- Paid search and paid social
- Email and lifecycle marketing
- Google Analytics 4 and attribution reporting
- Budget ownership and ROI analysis
- Sales team leadership and coaching
- Territory and account planning
- Pricing and margin analysis
- Brand and positioning
- Content and case study production
- Channel and partner marketing
- Sales enablement
- Win and loss analysis
Soft skills:
- Commercial judgement
- Cross-functional influence
- Coaching
- Negotiation
- Clear reporting
- Resilience under quota pressure
Certifications for a Sales and Marketing Manager
None of these are required, but the right one signals which half of the role you are shoring up. Pick the credential that covers your weaker side:
-
PCM
— American Marketing Association Optional. The most recognised general marketing credential in the US, with tracks in digital and content marketing.
-
Salesforce Certified Administrator
— Salesforce Optional. Worth holding if you own the CRM yourself rather than briefing an operations team.
-
HubSpot Inbound Marketing Certification
— HubSpot Academy Optional and free. Common in SMB job ads that name HubSpot as the stack.
-
Google Ads Search Certification
— Google Skillshop Optional. Useful proof of hands-on paid media ownership when you have no agency behind you.
-
CSE
— Sales and Marketing Executives International Optional. Sales leadership credential aimed at managers who carry a team quota.
Sales and Marketing Manager Salary
The US Bureau of Labor Statistics does not track a combined title, so pay is best read against the two occupations the role spans:
USD 66,910 – USD 239,200 · Sales managers, all levels · US
Median annual wage was $138,060 in May 2024; the figures shown are the 10th and 90th percentiles.
USD 81,900 – USD 239,200 · Marketing managers, all levels · US
Median annual wage was $161,030 in May 2024; the figures shown are the 10th and 90th percentiles.
Common Sales and Marketing Manager Resume Mistakes
These are the errors that get combined-role applications filtered out before a human reads the second page.
At this level the resume is often the difference between a shortlist and a polite no, and a second pair of expert eyes pays for itself. Our professional resume writing service handles hybrid commercial briefs like this one regularly.
Watch for the following:
- Writing a marketing resume with one sales bullet bolted on. If the sales content is thin, a hiring manager assumes you inherited a team rather than led one.
- Claiming campaigns drove revenue without saying how it was measured. Name the attribution model or the CRM field, or the claim reads as decoration.
- Listing every channel you have ever touched. Six channels at depth beats fourteen at surface level, and the shallow list invites the interview question you cannot answer.
- Hiding budget and quota figures in the last role's third bullet. Scope belongs in the summary, because that is what decides whether you are read at all.
- Using vanity metrics as headline numbers. Impressions, followers and open rates belong in a supporting clause, never as your lead achievement in a revenue-owning role.
- Treating sales and marketing alignment as a personality trait. It is a process you built, so describe the meeting, the definition or the scoring model that made it work.
- Skipping the industry context. A funnel in industrial manufacturing looks nothing like a D2C funnel, and reviewers cannot judge your numbers without knowing which one you ran.
Sales and Marketing Manager Resume FAQs
The questions candidates for combined commercial roles ask most often:
Pair funnel skills with selling skills: demand generation, lead qualification, CRM administration, campaign management, forecasting, budget ownership and sales coaching. Combined job ads screen for both families, so a resume weighted heavily to one side gets read as a specialist application. Name your platforms too, since HubSpot and Salesforce are frequently used as filter terms.
Two pages is standard once you have five or more years across both functions. One page forces you to cut either the marketing metrics or the sales results, and losing either one weakens the hybrid case. Keep the first half page dense with scope numbers, because that is where the decision is usually made.
Lead with whichever the job ad emphasises, then follow immediately with the other. A role reporting to a sales director should open on quota attainment and team results; a role reporting to a CMO should open on pipeline contribution and channel return. Both numbers belong in the top third either way.
Describe the mechanism, then the result. Write the shared lead definition, the scoring model or the joint pipeline review you introduced, followed by a figure such as sales accepted leads rising from 52% to 81%. Alignment stated as a quality is ignored; alignment shown as a process you built is the strongest claim in this role.
No. A commerce, marketing or business degree is common and helps at larger employers, but many managers reach the role from a field sales or account management background. What matters more is documented ownership of a budget, a team and a revenue number, which is what the resume must evidence.
Ten to fifteen years, or three to four roles. Detail the two most recent positions properly and compress earlier ones into a line each. Early roles still earn their place if they show the crossover point where you moved from a single function into commercial ownership of both.
Only a light one, and only if you personally produced the work. A short link to two or three campaigns with the commercial outcome attached is useful; a full creative portfolio pushes you back toward being read as a marketing specialist rather than a commercial manager.
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