Product Marketing Manager Resume Sample

The following Product Marketing Manager sample resume is created using Creative Resume Builder. Click the button below to make your resume in this design.

Hannah Schneider
Product Marketing Manager

Taking products to market and making them stick

[email protected]
+49 30 555 1333
linkedin.com/in/hannah-schneider-pmm

Product marketing manager with eight years owning positioning, launches and go-to-market for B2B technology products in Berlin. Bridges product, sales and marketing — turning what a product does into why customers should care, building the messaging and launches that drive adoption, and arming sales to win. Led launches that drove adoption and built positioning that lifted win rates against competitors. Owns positioning and messaging, leads product launches, builds sales enablement, runs competitive analysis, and partners with product and sales. Strategic, customer-led and a sharp communicator. Looking for a senior product-marketing role with a company whose products deserve to be understood and chosen.

LocationBerlin, Germany
NationalityGerman
GenderFemale
Notice Period3 months
Date of Birth1989-09-12
Professional Experience
Berlin B2B Tech - Berlin, Germany

Product Marketing Manager

(January 2018 to Present)
Bridge product, sales and marketing, turning what a product does into why customers should genuinely care.
Led launches that drove adoption and built positioning that lifted win rates against direct competitors.
Own positioning and messaging, finding the words that make a product's value land with its target buyer.
Lead product launches end to end, coordinating product, sales and marketing so a release actually gets adopted.
Build sales enablement and competitive battlecards, arming the sales team with the story and tools to win.
Run competitive and market analysis, so the product is positioned where it genuinely beats the alternatives.
German Software Group - Berlin, Germany

Marketing Manager

(July 2014 to December 2017)
Ran product and campaign marketing for a software company, building product-marketing skills over years.
Managed launches and messaging, steadily developing positioning and go-to-market skills in practice.
Learned positioning, launches and enablement on the job across more than three years.
Gained the certification and experience that led into a dedicated product-marketing-manager role of my own.
Education
Humboldt University of Berlin

MSc in Marketing

September 2011 to June 2013
Master's in marketing covering strategy, positioning, B2B marketing and communication, with projects. The programme built the strategic foundation product marketing requires. It led directly into a product-marketing career.
Product Marketing Alliance

Product Marketing Certification

January 2014 to June 2014
Professional certification covering positioning, go-to-market and launches to a recognised standard. It deepened the product-marketing craft. It supported building messaging, launches and enablement that drive product adoption.
Languages
German
Native or Bilingual Proficiency
English (UK)
Full Professional Proficiency
Certifications
Product Marketing Certification

Product Marketing Alliance (June 2014 to Present)

Professional certification covering positioning, go-to-market and launches to a recognised standard, which deepened the product-marketing craft and supports building messaging, launches and enablement that drive product adoption.
Highlights
Launches that drove adoption
Led product launches that drove real adoption, not just announcements. A launch only counts when customers take the product up, so adoption is the measure product marketing is ultimately judged on.
Positioning that won deals
Built positioning that lifted win rates against direct competitors. When sharper positioning helps sales win more head-to-head deals, product marketing has directly moved revenue, the clearest proof of its value.
Product Launch
B2B Product Launch

Product Marketing Manager (January 2021 to September 2021)

Led the go-to-market for a major B2B product launch, owning positioning, messaging and sales enablement across teams, which drove strong adoption and lifted win rates against competitors after release.
Technical Skills
  • Positioning & Messaging
  • Go-to-Market
  • Product Launches
  • Sales Enablement
  • Competitive Analysis
  • B2B Marketing
  • Buyer Personas
  • Content & Storytelling
  • Market Research
  • Cross-Functional Leadership
Personal Skills
  • Storytelling
  • Strategic Thinking
  • Customer Empathy
  • Collaboration
  • Communication
Activities & Interests
Park
Snow Boarding
Singing
Play with Dog
Meet People

More resume samples

Explore more resume sample from our library and choose your favorite resume template

View all samples