Thomas built his career hiring sales, marketing, and retail leadership teams for national and international brands before joining RealtimeCV. Over more than a decade he ran assessment centres, designed interview scorecards, and read tens of thousands of commercial CVs, which gave him a sharp, fairly instinctive sense of what separates a shortlisted candidate from the rest of the pile within about fifteen seconds of opening the document.
That instinct shapes how he writes now. Thomas builds CVs that lead with commercial numbers, things like revenue growth, market share gained, or campaign return on investment, the same evidence he used to screen for when he was the one making hiring decisions. He is quick to strip out generic phrases like "results driven professional" or "proven track record," partly because he has read those exact words on thousands of other CVs and knows recruiters skim straight past them without registering a thing.
He also pays close attention to how a CV reads for a specific brand or sector, since a retail operations CV and a B2B marketing CV need to hit very different notes even if the underlying skills overlap. Thomas often asks clients what their manager would say made them good at the job, on the basis that the honest, slightly less polished answer usually makes a better CV line than whatever the client first writes down themselves.
Based in Birmingham, Thomas has twelve years of experience across recruitment and CV writing combined. He works with clients from graduate sales roles right up to commercial directors, and says the part of the job he still enjoys most is the moment a client tells him a recruiter actually called to compliment the CV itself, which happens more often than people expect.