Social Media Specialist Resume Sample

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Daisy Wren

Social Media Specialist

Content and community that turn followers into customers

[email protected]
daisywren.social
linkedin.com/in/daisy-wren-social

Social media specialist with seven years building and running brand presence across Instagram, TikTok, LinkedIn and X for a consumer brand in Leeds. Owns the content calendar, creates and commissions content, manages community and paid campaigns, and reports on what's actually driving growth. Grew the brand's combined following and engagement substantially and turned a viral TikTok series into a measurable sales lift. Plans campaigns end to end, briefs creators and designers, runs paid social budgets, and uses analytics to double down on what works. Fluent in platform trends, copy and the line between on-brand and trying too hard. Creative but commercially minded. Looking for a social-media-specialist or social-lead role with a brand that wants social to drive real results.

Professional Summary

Northern Lifestyle Brands - Leeds, UK

Social Media Specialist April 2018 to Present 8 years & 3 months

Own the content calendar and the whole brand presence across Instagram, TikTok, LinkedIn and X.
Grew combined following and engagement substantially and turned a viral TikTok series into a sales lift.
Create and commission all of the content, briefing the creators, the photographers and the designers.
Plan and run all the paid social campaigns and budgets to acquisition and engagement targets.
Manage the community and all the conversations, keeping the brand voice consistent and human.
Report on the analytics and double down on the content and the channels that actually perform.

Leeds Digital Agency - Leeds, UK

Social Media & Content Executive August 2016 to March 2018 1 year & 8 months

Created and scheduled the content for a portfolio of client brands.
Grew the client channels and supported the paid social campaigns there.
Learned the analytics, the paid targeting and content production on the job.
Gained the paid-social certification and then a full in-house specialist role.

Leeds Digital Agency - Leeds, UK

Marketing / Content Assistant June 2014 to July 2016 2 years & 2 months

Supported a marketing team with the content, scheduling and community replies.
Wrote the posts, captions and basic graphics for the brand's channels.
Learned social platforms, scheduling tools and brand voice on the job.
Then earned a move into a content-executive role at an agency.
Qualification

Leeds Beckett University

BA (Hons) Marketing & Digital Media (September 2013 to June 2016)

Degree in marketing and digital media covering branding, content and digital channels, with a placement. The placement led directly into social media. Built the marketing-and-content foundation the role needs.

Meta Blueprint / Google

Paid Social & Analytics Certification (January 2018 to April 2018)

Certification in paid social and analytics covering campaign setup, targeting and measurement. It sharpened the performance side of social. Applied directly to running paid campaigns and reporting on results.
Highlights

Viral series, real sales

Turned a viral TikTok series into a measurable sales lift, not just vanity views. Connecting social reach to actual revenue is what makes the channel worth investing in.

Grew the audience

Grew the brand's combined following and engagement substantially through consistent, on-brand content. A genuinely engaged audience is the asset every other result is built on.
Campaigns

Product-Launch Social Campaign

Social Media Specialist (January 2020 to April 2020)

Planned and ran an integrated social campaign for a product launch across TikTok, Instagram and paid, briefing creators and tracking it through to a measurable lift in sales.

Always-On Content Engine

Social Media Specialist (January 2021 to December 2021)

Built an always-on content calendar and creator pipeline that kept the brand posting consistently on-brand, growing engagement steadily rather than chasing one-off viral spikes.
Activities & Interests
Feed Baby
Traveling
Baby
Baking
Yoga
Certifications

Paid Social & Analytics

Meta Blueprint / Google (April 2018 to Present)

Certification in paid social and analytics covering campaign setup, targeting and measurement. It sharpened the performance side of social. Applied directly to running paid campaigns and reporting on results.

Content Strategy & Creator Marketing

Meta Blueprint (April 2019 to Present)

Certification in content strategy and creator and influencer marketing. It supports the content calendar, creator briefing and channel planning run across the brand's social presence.
Technical Skills
  • Content Strategy
  • Instagram & TikTok
  • Content Creation
  • Paid Social
  • Community Management
  • Copywriting
  • Analytics & Reporting
  • Creator Briefing
  • Trend Spotting
  • Campaign Planning
Languages

English (UK)

Native or Bilingual Proficiency

Spanish

Limited Working Proficiency
Personal

Location

Leeds, UK

Nationality

British

Gender

Female

Notice Period

1 month

Date of Birth

1994-09-12
Personal Skills

Creativity

Commercial Awareness

Communication

Adaptability

Initiative

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