Digital Marketing Manager Resume Sample

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Digital marketing manager with ten years driving growth for e-commerce and SaaS brands in Tel Aviv. Owns the full digital mix — paid, SEO, email, social and content — and is measured on the only thing that matters: pipeline and revenue, not vanity metrics. Scaled a brand's online revenue substantially while improving return on ad spend through tighter targeting and a rebuilt funnel. Sets the channel strategy and budget, leads a small team and agencies, runs experimentation across the funnel, and reports performance straight to leadership. Data-led but creative, and equally comfortable in a spreadsheet or a campaign brief. Looking for a senior digital-marketing or head-of-growth role with a company that wants marketing held to real, revenue-based numbers.

Work Experience

Sabra Commerce - Tel Aviv, Israel

Digital Marketing Manager March 2018 to Present 8 years & 5 months

Own the full digital marketing mix across paid, SEO, email, social and content, measured on real pipeline and revenue.
Scaled the brand's online revenue substantially while improving return on ad spend through tighter targeting and a rebuilt funnel.
Set the channel strategy and budget, allocating spend toward the channels and campaigns that genuinely return the most.
Lead a small in-house team and external agencies, briefing, reviewing and holding everyone to clear performance targets.
Run structured experimentation across the funnel, testing creative, audiences and landing pages to lift conversion steadily.
Report performance straight to leadership in revenue terms, replacing vanity metrics with numbers the business can act on.

Carmel Digital - Tel Aviv, Israel

Performance Marketing Specialist August 2013 to February 2018 4 years & 7 months

Managed paid search and social campaigns for a portfolio of clients, optimising budgets and creative to hit acquisition targets.
Built reporting and ran A/B tests that improved conversion and return on ad spend across multiple accounts.
Learned performance marketing, analytics and budget management on the job across a busy digital agency.
Gained the performance-marketing certifications and earned the promotion into a full digital-marketing-manager role of my own.

Education