Brand Manager Resume Sample

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Brand manager with eleven years building consumer brands, the last five owning a brand for an FMCG company in Lagos. Owns the brand — its positioning, marketing, campaigns and contribution to the bottom line — and grows it through insight, strong creative and sharp execution. Grew her brand's market share and sales through a relaunch and a standout campaign. Owns brand strategy and the marketing plan, runs campaigns and launches, manages the budget and agencies, analyses the market and performance, and works across the business. Strong on both the strategic and the executional sides brand management demands. Insightful, commercial and creative. Looking for a brand-manager or senior-brand role with a company that wants its brands grown with rigour and flair.

Work Experience

Lagos FMCG Company - Lagos, Nigeria

Brand Manager April 2017 to Present 9 years & 4 months

Own the brand across its positioning, marketing, campaigns and contribution to the company's bottom line.
Grew the brand's market share and sales through a full relaunch and a standout, insight-led marketing campaign.
Own the brand strategy, the annual marketing plan and the budget, and run launches and activations across channels.
Analyse the market, consumers and performance data to guide brand decisions and continually sharpen the positioning.
Work across sales, product and trade teams to grow the brand and turn marketing into real, measurable demand.
Manage creative and media agencies to deliver campaigns that build the brand and move the numbers.

Nigeria Consumer Brands - Lagos, Nigeria

Assistant Brand Manager August 2010 to March 2017 6 years & 8 months

Supported the brand team across campaigns, consumer analysis and activations for a busy consumer-goods company.
Managed projects, creative agencies and reporting for the brand while learning the commercial side of the role.
Learned brand strategy, marketing analytics and campaign delivery across several years on the brand.
Gained the brand management certification and progressed into a full brand-manager role of my own.

Education