
Sarah Chen
Associate Brand Manager
Driving brand growth one campaign and insight at a time
Associate brand manager with five years building consumer brands for an FMCG company in Toronto. Owns parts of the brand under the brand manager — running campaigns and launches, analysing performance and the market, and helping shape strategy that grows the brand and its sales. Led a product launch that exceeded its first-year sales target. Manages campaigns and activations, analyses sales and consumer data, supports brand strategy and innovation, works with agencies, and helps own the marketing plan and budget. Strong on both the analytical and the creative sides brand management demands. Insightful, organised and commercially sharp. Looking for an associate or brand-manager role with a company that wants its brands grown with real rigour and creativity.
Toronto FMCG Company - Toronto, Canada
Associate Brand Manager April 2018 to Present 8 years & 4 months
Led a product launch that exceeded its first-year sales target.
Manage campaigns, activations and launches across the brand.
Analyse sales and consumer data to guide brand decisions.
Support brand strategy, innovation and the marketing plan and budget.
Work with agencies and cross-functional teams to grow the brand.
Ontario Consumer Brands - Toronto, Canada
Marketing Coordinator August 2016 to March 2018 1 year & 8 months
Managed activations, reporting and agency coordination for brands.
Learned brand management, analytics and campaign delivery.
Gained certification and progressed into an associate-brand-manager role.
University of Toronto
BCom in Marketing (September 2012 to June 2016)
Canadian Marketing Association
Brand Management & Marketing Analytics Certification (January 2018 to May 2018)
Launch beat target
Analytical and creative
Product Launch
Associate Brand Manager (January 2020 to December 2020)
Brand Management & Marketing Analytics
Canadian Marketing Association (May 2018 to Present)
- Brand Management
- Campaign Management
- Product Launches
- Marketing Analytics
- Consumer Insight
- Brand Strategy
- Agency Management
- Budget Management
- Market Analysis
- Cross-Functional Work