Public Relations Manager Resume Sample

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SophiaBennett
Public Relations Manager

Shaping reputation and telling the story

Phone:
+44 20 5550 1356
Linkedin:
linkedin.com/in/sophia-bennett-pr

Public relations manager with eleven years in PR, the last five leading communications for a consumer brand in London. Owns how the brand is seen and talked about — setting PR strategy, building media relationships, managing campaigns and crises, and turning the company's story into coverage that builds reputation and trust. Landed major national coverage and steered the brand calmly through a reputational crisis. Sets PR strategy, manages media and influencers, leads campaigns and announcements, handles crisis communications, and leads the PR team. Strategic, articulate and unflappable. Looking for a senior PR-manager or head-of-communications role with a brand whose story is worth telling well.

Professional Experience
London Consumer Brand - London, UK

Public Relations Manager January 2019 to Present 7 years & 7 months

Own how the brand is seen and talked about, turning its story into coverage that builds reputation and trust.
Landed major national coverage and steered the brand calmly through a reputational crisis without lasting damage.
Set PR strategy, deciding what story to tell, to whom and when to build the reputation the business wants.
Build and manage media and influencer relationships, the network that turns announcements into real coverage.
Lead campaigns and announcements, crafting the message and managing the moment so it lands as intended.
Handle crisis communications and lead the PR team, protecting reputation when it matters most under pressure.
London PR Agency - London, UK

PR Account Manager July 2012 to December 2018 6 years & 6 months

Ran PR campaigns and media relations for agency clients across sectors, building PR expertise over years.
Secured coverage and managed campaigns, developing the strategy and media skills a manager role demands.
Learned media relations, campaigns and crisis handling on the job across more than six years.
Gained the accreditation and track record that led into a PR-manager role of my own.
Education
University of the Arts London

BA in Public Relations & Communications (September 2009 to June 2012)

Degree in public relations and communications covering media, campaigns, writing and reputation, with a placement. The programme built the foundation managing communications and media relations requires. It led directly into PR.
Chartered Institute of Public Relations

Chartered PR Practitioner (CIPR) (January 2015 to June 2016)

Chartered PR accreditation covering strategy, ethics and crisis communications to a recognised standard. It validated senior PR competence. It underpins strategic, ethical and effective reputation management.
Personal Skills
Articulacy
Strategic Thinking
Calm Under Pressure
Relationship Building
Communication
Highlights
Landed national coverage
Landed major national media coverage for the brand. Earned coverage in respected outlets builds reputation and reach in a way advertising cannot buy, exactly what a PR manager is there to achieve.
Steered through a crisis
Steered the brand calmly through a reputational crisis without lasting damage. How a company handles a crisis defines its reputation, so guiding one through with the trust intact is PR at its most valuable.
Technical Skills
  • PR Strategy
  • Media Relations
  • Crisis Communications
  • Campaign Management
  • Press & Content
  • Influencer Relations
  • Reputation Management
  • Spokesperson & Briefing
  • Team Leadership
  • Measurement & Reporting
Personal
Location
London, UK
Nationality
British
Gender
Female
Notice Period
3 months
Date of Birth
1990-09-12
Languages
English (UK)
Native or Bilingual Proficiency
French
Professional Working Proficiency
Activities & Interests
Crisis & Campaign
Brand Reputation Campaign

Public Relations Manager (January 2021 to December 2021)

Led a brand reputation campaign and managed the response to a reputational crisis, combining proactive media work with careful crisis communications, which landed major coverage and protected the brand's standing.
Certifications
Chartered PR Practitioner (CIPR)

Chartered Institute of Public Relations (June 2016 to Present)

Chartered PR accreditation covering strategy, ethics and crisis communications to a recognised standard, which validated senior PR competence and underpins strategic, ethical and effective reputation management.

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