
Shaping reputation and telling the story
Public relations manager with eleven years in PR, the last five leading communications for a consumer brand in London. Owns how the brand is seen and talked about — setting PR strategy, building media relationships, managing campaigns and crises, and turning the company's story into coverage that builds reputation and trust. Landed major national coverage and steered the brand calmly through a reputational crisis. Sets PR strategy, manages media and influencers, leads campaigns and announcements, handles crisis communications, and leads the PR team. Strategic, articulate and unflappable. Looking for a senior PR-manager or head-of-communications role with a brand whose story is worth telling well.
Public Relations Manager January 2019 to Present 7 years & 7 months
Landed major national coverage and steered the brand calmly through a reputational crisis without lasting damage.
Set PR strategy, deciding what story to tell, to whom and when to build the reputation the business wants.
Build and manage media and influencer relationships, the network that turns announcements into real coverage.
Lead campaigns and announcements, crafting the message and managing the moment so it lands as intended.
Handle crisis communications and lead the PR team, protecting reputation when it matters most under pressure.
PR Account Manager July 2012 to December 2018 6 years & 6 months
Secured coverage and managed campaigns, developing the strategy and media skills a manager role demands.
Learned media relations, campaigns and crisis handling on the job across more than six years.
Gained the accreditation and track record that led into a PR-manager role of my own.
BA in Public Relations & Communications (September 2009 to June 2012)
Chartered PR Practitioner (CIPR) (January 2015 to June 2016)
- PR Strategy
- Media Relations
- Crisis Communications
- Campaign Management
- Press & Content
- Influencer Relations
- Reputation Management
- Spokesperson & Briefing
- Team Leadership
- Measurement & Reporting
Public Relations Manager (January 2021 to December 2021)
Chartered Institute of Public Relations (June 2016 to Present)