Oversee total Smartphone product category, representing over Rs.5 Billion annual sales.
Forecast annual and monthly unit sales demand to achieve overall category objective.
Manage financial analysis to ensure product pricing and profitability targets were achieved, as well as competitive analysis, product life cycle planning.
Sahan Perera
Senior Brand Manager
Performance driven, entrepreneurial marketing professional with continuous advancement and expertise in sales and marketing especially in brand management. Career span of 12 years in sales & marketing comprises over 7 years of managerial experience in FMCG & ICT sectors.
PROFESSIONAL EDUCATION
University of West London
MBA (General) (February 2013 to April 2015)
University of Colombo
Pg.Diploma (Business Management) (January 2012 to January 2013)
University of Sri Jayewardenepura
Advance Diploma in Marketing Management (January 2010 to January 2010)
Institute of Personal Management
Certificate in Human Resources Management (January 2009 to April 2009)
Work Experience
Singer Sri Lanka PLC
Senior Brand Manager - Digital Media June 2011 to Present 15 years & 1 month
Stassen Exports PVT LTD
Junior Brand Manager - Confectionery Products / Pet Food / Breakfast Cereal January 2009 to June 2011 2 years & 6 months
Designed and executed annual promotional and activity plan and prepared promotional budgets.
Liaised with brand principals and recommended, monitored brand investments.
Stay updated on market and competitive trends, including analyzing current marketing tactics, concepts, practices and procedures.
Liaised with brand principals and recommended, monitored brand investments.
Stay updated on market and competitive trends, including analyzing current marketing tactics, concepts, practices and procedures.
Dialog Telekom PLC
Key Account Executive February 2004 to July 2008 4 years & 6 months
Maintained client relations to build excellent reputation for service and produce repeat business.
Prepared and conducted product presentations to corporate customers.
Increased accounts revenue and identify new business opportunities adhering to given budget structure.
Prepared and conducted product presentations to corporate customers.
Increased accounts revenue and identify new business opportunities adhering to given budget structure.
Technical Skills
- Business Planning
- Product Assortment / SKU Analys
- Cost Control
- Category Management
- Data Analysis
- Sales Management
- Brand / Product Marketing
Personal Info
Driving License
YesFreelance Available
YesRelocation
YesHome Address
49 Featherstone Street London EC1Y 8SY, United KingdomGender
MaleNationality
Sri LankaDate of Birth
1981/04/25Activities
& Interests
Gym
Socialising
Travelling
Dancing
Meet People
Personal Skills
Results-oriented
Independent
Self-reliant
Flexible
Focused
