Work with clients to define their measurement strategies and drive data maturity
Liaise with client developers to implement on-site data layers that support our data
Implement measurement strategies using tag management tools such as Google Tag Manage
Elisabeth Vilà
Senior Analytics Manager at Dentsu/Merkle UK
"Digital stories through data" During my journey in Data & Analytics, I've been close with teams ranging from marketing to product development, with strong involvement in web & app implementation. Working strongly with clients to ensure to produce better experiences for driving business growth through optimization, personalization & data activation. I love technology and the ways we can connect, implementing through Google Marketing Platform & Adobe Experience Cloud. Always keen on helping clients to understand their data & get better results through data activation.
Marital StatusSingle
Freelance AvailableYes
Home AddressFlat 3, 27 Charleville Road, W14 9JJ, London, United Kingdom
Driving LicenseYes
NationalitySpain
RelocationYes
Date of Birth1992/08/31
GenderMale
Work Experience
Dentsu UK - Merkle UK
Senior Analytics Manager
(July 2023 to Present)
Jellyfish Spain
Senior Analytics & Optimization Manager
(June 2021 to July 2023)
Experience in digital marketing, digital measurement, web analysis
Digital Analysis, Optimization, CRO/CXO, Customer Analysis, Data Analysis
Adobe Analytics, Adobe Target, Google Analytics, Google Optimize,
Digital Analysis, Optimization, CRO/CXO, Customer Analysis, Data Analysis
Adobe Analytics, Adobe Target, Google Analytics, Google Optimize,
Merkle Spain
Digital Optimization Analyst
(August 2018 to June 2021)
Digital Analysis, Optimization, CRO/CXO, Customer Analysis, Data Analysis
Adobe Analytics, Adobe Target, Google Analytics, Google Optimize,
Adobe Analytics, Adobe Target, Google Analytics, Google Optimize,
Lifting Group
Digital Marketing Consultant
(May 2016 to August 2018)
Digital Analysis
Email Marketing & SEO, SEM campaigns
Content Marketing & Social Media Strategist
Email Marketing & SEO, SEM campaigns
Content Marketing & Social Media Strategist
Education / Certification
Autonomous University of Barcelona
Master of Communication & Journalism
September 2014 to June 2015
Autonomous University of Barcelona
Bachelor of Sociology
September 2010 to June 2014
Lycée Français de Barcelone
Baccalauréat ES (Mention Bien)
September 2001 to July 2010
Professional Skills
- Market Research
- Big Query
- CRO/CXO
- Google Tag Manager
- Google Analytics
- Public Relations / Marketing Comms
- Google Optimize
- Adobe Target
- Data & Insights
- Research
- Data Research
- Data Analysis
- Data Collection
- Digital Marketing
- Adobe Analytics
Personal Skills
- Responsible
- Devoted
- Communicative
Activities
& Interests
Yoga
Socialising
TV
Photography
Painting
Gym
Dog Walking
Meet People
Eating
News
Travelling
News paper
