
Laura Bassington
Branch Manager
Running a branch that performs and serves
Branch manager with thirteen years in retail and operations, the last six running a branch for a national company in Birmingham. Owns the branch — leading the team, hitting sales and service targets, managing stock, costs and compliance, and being accountable for its customers and performance. Grew branch revenue and customer scores while keeping costs and shrinkage under control. Leads, rosters and develops the team, drives sales and service, manages stock, budgets and the P&L, and handles escalations and compliance. Strong on both the commercial leadership and the people skills running a branch demands. Organised, motivating and calm under pressure. Looking for a branch-manager or area-manager role with a company that wants its branches led well.
Birmingham Retail Group - Birmingham, UK
Branch Manager April 2017 to Present 9 years & 4 months
Grew branch revenue and customer-satisfaction scores while keeping operating costs and stock shrinkage firmly under control.
Lead, roster and develop a team of staff so they consistently hit their sales and service targets.
Manage stock levels, the branch budget and the P&L day to day to protect both sales and margin.
Handle customer escalations personally and ensure compliance and health-and-safety standards are met across the branch.
Build a positive, motivated culture on the floor that keeps both customers and staff coming back.
Midlands Retail Services - Birmingham, UK
Assistant Branch Manager August 2008 to March 2017 8 years & 8 months
Led shifts, managed stock and drove service standards on the floor while developing the junior team members.
Learned retail operations, budgets, compliance and team leadership across several years on the shop floor.
Gained the retail leadership certification and progressed into a full branch-manager role of my own.
Birmingham City University
BA (Hons) Business Management (September 2005 to June 2008)
Institute of Leadership & Management
Retail Leadership & Operations Certification (January 2013 to June 2013)
Grew the branch
Develops the team
Branch of the Year
Birmingham Retail Group (January 2020 to Present)
Retail Leadership & Operations
Institute of Leadership & Management (June 2013 to Present)
- Branch Management
- Team Leadership
- Sales & Service
- Stock Control
- Budget & P&L
- Compliance
- Rostering
- Customer Escalations
- Coaching
- Operations