Sales Analyst Resume Sample

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Donna Schaefer

Sales Analyst

Turning sales data into decisions that grow revenue

+49 69 5550 0593
linkedin.com/in/donna-schaefer-analyst

Sales analyst with seven years turning sales and CRM data into insight for commercial teams at a manufacturing group in Frankfurt. Builds reporting and dashboards, analyses pipeline, performance and forecasts, and gives sales leaders the numbers behind their decisions. Built a forecasting and pipeline-health model that improved forecast accuracy and exposed at-risk deals earlier. Manages sales data and CRM hygiene, analyses territory, product and rep performance, models pricing and incentives, and supports planning and target-setting. Strong on the analysis, the tools and translating data into commercial recommendations sales teams actually use. Numerate, curious and good at telling the story behind the numbers. Looking for a sales-analyst, commercial-analyst or sales-operations role with a business that runs on data.

LocationFrankfurt, Germany
NationalityGerman
GenderFemale
Notice Period2 months
Date of Birth1993-02-26
Work Experience
(April 2018 to Present)8 years & 3 months

Frankfurt Industrial Group - Frankfurt, Germany

Sales Analyst

Build the sales reporting and the dashboards and analyse the whole pipeline, performance and forecasts.
Built a forecasting and pipeline-health model that improved the accuracy and exposed at-risk deals earlier.
Analyse the territory, the product and the rep performance to guide all the commercial decisions.
Manage the sales data and CRM hygiene so the numbers leaders rely on are accurate.
Model the pricing and the incentives and support all the planning and the target-setting work.
Translate all of the analysis into clear recommendations that the sales leaders can act on.
(August 2015 to March 2018)2 years & 8 months

Rhein Commercial Services - Frankfurt, Germany

Junior Sales / Commercial Analyst

Produced the sales reports and supported the commercial analysis for the managers.
Maintained the CRM data and built out the early dashboards and trackers.
Learned the analytics tooling, the forecasting and sales operations on the job.
Gained the Power BI certification and then moved into a sales-analyst role.
(June 2013 to July 2015)2 years & 2 months

Rhein Commercial Services - Frankfurt, Germany

Commercial / Data Assistant

Provided the commercial and data support to a busy sales team daily.
Pulled the reports, cleaned the data and tracked the sales numbers daily.
Learned the reporting, Excel and the sales data properly on the job.
Then earned the move into a full commercial-analyst role from there.
Education
(September 2012 to June 2015)2 years & 10 months

Goethe University Frankfurt

BSc in Business Administration - Business & Analytics

Business administration degree with an analytics focus, covering sales, finance and data analysis. The analytics modules led into a sales-analyst career. Built the commercial-and-numbers foundation the role needs.
(January 2018 to May 2018)5 months

Microsoft

Power BI & Advanced Analytics Certification - Data Analytics

Certification in Power BI and advanced analytics covering data modelling, dashboards and reporting. It sharpened the analytics tooling used daily. Applied directly to sales dashboards and forecasting models.
Highlights

Better forecasts, earlier warnings

Built a forecasting and pipeline-health model that improved forecast accuracy and exposed at-risk deals earlier. Seeing a deal slipping in time to act is worth far more than reporting it afterwards.

The story behind the numbers

Turns raw sales data into a clear narrative that leaders can actually act on. Analysis only creates value once someone changes a decision because of it.
Key Initiatives

Sales Dashboard Build

Sales Analyst (January 2019 to September 2019)

Built the self-serve sales dashboards the commercial team now runs on, giving leaders live visibility of pipeline, performance and forecast instead of waiting on manual reports.

CRM Data-Quality Programme

Sales Analyst (February 2020 to July 2020)

Led a CRM data-cleanup and governance programme so the numbers leaders rely on were finally accurate, fixing the duplicate and stale records that had undermined trust in reporting.
Languages

German

Native or Bilingual Proficiency

English

Full Professional Proficiency
Certifications

Power BI & Advanced Analytics

Microsoft (May 2018 to Present)

Certification in Power BI and advanced analytics covering data modelling, dashboards and reporting. It sharpened the analytics tooling used daily. Applied directly to sales dashboards and forecasting models.

SQL & Sales Forecasting

Microsoft (April 2019 to Present)

Certification in SQL and sales-forecasting methods. It supports the data modelling, pipeline analysis and forecasting work delivered for the commercial leaders each cycle.
Personal Skills
  • Analytical Thinking
  • Curiosity
  • Communication
  • Attention to Detail
  • Commercial Awareness
Technical Skills
  • Sales Analysis
  • Dashboards (Power BI)
  • Forecasting
  • Pipeline Analysis
  • CRM Data Management
  • Performance Analysis
  • Pricing & Incentive Modelling
  • SQL
  • Excel
  • Commercial Reporting
Activities & Interests

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