
Donna Schaefer
Sales Analyst
Turning sales data into decisions that grow revenue
Sales analyst with seven years turning sales and CRM data into insight for commercial teams at a manufacturing group in Frankfurt. Builds reporting and dashboards, analyses pipeline, performance and forecasts, and gives sales leaders the numbers behind their decisions. Built a forecasting and pipeline-health model that improved forecast accuracy and exposed at-risk deals earlier. Manages sales data and CRM hygiene, analyses territory, product and rep performance, models pricing and incentives, and supports planning and target-setting. Strong on the analysis, the tools and translating data into commercial recommendations sales teams actually use. Numerate, curious and good at telling the story behind the numbers. Looking for a sales-analyst, commercial-analyst or sales-operations role with a business that runs on data.
Frankfurt Industrial Group - Frankfurt, Germany
Sales Analyst
Built a forecasting and pipeline-health model that improved the accuracy and exposed at-risk deals earlier.
Analyse the territory, the product and the rep performance to guide all the commercial decisions.
Manage the sales data and CRM hygiene so the numbers leaders rely on are accurate.
Model the pricing and the incentives and support all the planning and the target-setting work.
Translate all of the analysis into clear recommendations that the sales leaders can act on.
Rhein Commercial Services - Frankfurt, Germany
Junior Sales / Commercial Analyst
Maintained the CRM data and built out the early dashboards and trackers.
Learned the analytics tooling, the forecasting and sales operations on the job.
Gained the Power BI certification and then moved into a sales-analyst role.
Rhein Commercial Services - Frankfurt, Germany
Commercial / Data Assistant
Pulled the reports, cleaned the data and tracked the sales numbers daily.
Learned the reporting, Excel and the sales data properly on the job.
Then earned the move into a full commercial-analyst role from there.
Goethe University Frankfurt
BSc in Business Administration - Business & Analytics
Microsoft
Power BI & Advanced Analytics Certification - Data Analytics
Better forecasts, earlier warnings
The story behind the numbers
Sales Dashboard Build
Sales Analyst (January 2019 to September 2019)
CRM Data-Quality Programme
Sales Analyst (February 2020 to July 2020)
German
Native or Bilingual ProficiencyEnglish
Full Professional ProficiencyPower BI & Advanced Analytics
Microsoft (May 2018 to Present)
SQL & Sales Forecasting
Microsoft (April 2019 to Present)
- Analytical Thinking
- Curiosity
- Communication
- Attention to Detail
- Commercial Awareness
- Sales Analysis
- Dashboards (Power BI)
- Forecasting
- Pipeline Analysis
- CRM Data Management
- Performance Analysis
- Pricing & Incentive Modelling
- SQL
- Excel
- Commercial Reporting