Product Promoter Resume Sample

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Bianca Santos
Product Promoter

Turning shoppers into customers, in person

+55 11 5550 1334
linkedin.com/in/bianca-santos-promoter

Product promoter with five years demonstrating and promoting brands in stores, supermarkets and events across São Paulo. Brings products to life for shoppers in person — demonstrating, sampling, explaining benefits, and turning passing interest into a sale through genuine enthusiasm and product knowledge. Consistently beat sampling sales targets and was requested by brands for key launches. Demonstrates and samples products, engages and persuades shoppers, explains features and benefits, sets up promotional stands, and reports on sales and feedback. Outgoing, persuasive and energetic. Looking for a product-promoter, brand-ambassador or in-store demonstration role with brands that want their products genuinely sold, not just sat on a shelf.

Professional Experience
São Paulo Brand Promotions - São Paulo, Brazil

Product Promoter January 2019 to Present 7 years & 10 months

Bring products to life for shoppers in person, turning passing interest into a sale through real enthusiasm.
Consistently beat sampling sales targets and was requested by brands for key product launches and events.
Demonstrate and sample products on the shop floor, showing shoppers what a product does and why they want it.
Engage and persuade shoppers warmly, reading each person and tailoring the pitch to win them over.
Explain features and benefits clearly, answering questions and removing doubts that stop people buying.
Set up promotional stands and report on sales and feedback, keeping brands informed about how products land.
Brazil Retail Marketing - São Paulo, Brazil

Sales Promoter June 2018 to December 2018 7 months

Promoted and sampled products in supermarkets for various brands, learning in-store promotion hands-on.
Engaged shoppers and hit sampling targets daily, steadily building persuasion and product skills.
Learned demonstration, shopper engagement and reporting on the job during this first role.
Gained the certificate and experience that led into a full product-promoter role of my own.
Education
São Paulo Technical College

Technical Diploma in Sales & Marketing (February 2016 to December 2017)

Technical diploma in sales and marketing covering selling technique, customer engagement and promotion, with practical work. The programme built the persuasion and product-knowledge foundation in-store promotion requires.
Retail Promotion Institute

Brand Promotion & Demonstration Certificate (January 2018 to May 2018)

Certificate covering product demonstration, sampling and shopper engagement to a recognised standard. It sharpened the in-store promotion toolkit. It supported demonstrating products and converting shoppers into buyers.
Highlights
Beat sampling targets
Consistently beat sampling sales targets on the shop floor. Converting shoppers into buyers in the moment, again and again, is the whole point of in-store promotion, so beating targets reflects real selling skill.
A promoter brands ask for
Recognised by brands and agencies as a top promoter who consistently sells and represents products well, requested by name for important launches and events on the strength of her energy and results.
Requested for launches
Was requested by brands for their key launches and events. When brands ask for a specific promoter to represent them at important moments, it reflects genuine trust in her ability to sell and represent the product well.
Activities & Interests
Certifications
Brand Promotion & Demonstration Certificate

Retail Promotion Institute (May 2018 to Present)

Certificate covering product demonstration, sampling and shopper engagement to a recognised standard, which sharpened the in-store promotion toolkit and supports demonstrating products and converting shoppers into buyers.
Technical Skills
  • Product Demonstration
  • Sampling
  • Shopper Engagement
  • Persuasion & Selling
  • Product Knowledge
  • Stand Setup
  • Brand Representation
  • Sales Reporting
  • Event Promotion
  • Customer Communication
Languages
Portuguese
Native or Bilingual Proficiency
English (UK)
Professional Working Proficiency
Spanish
Professional Working Proficiency
Personal
Location
São Paulo, Brazil
Nationality
Brazilian
Gender
Female
Availability
Flexible
Date of Birth
1997-09-12
Personal Skills
Enthusiasm
Persuasion
Energy
Approachability
Communication

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