
Turning shoppers into customers, in person
Product promoter with five years demonstrating and promoting brands in stores, supermarkets and events across São Paulo. Brings products to life for shoppers in person — demonstrating, sampling, explaining benefits, and turning passing interest into a sale through genuine enthusiasm and product knowledge. Consistently beat sampling sales targets and was requested by brands for key launches. Demonstrates and samples products, engages and persuades shoppers, explains features and benefits, sets up promotional stands, and reports on sales and feedback. Outgoing, persuasive and energetic. Looking for a product-promoter, brand-ambassador or in-store demonstration role with brands that want their products genuinely sold, not just sat on a shelf.
Product Promoter January 2019 to Present 7 years & 10 months
Consistently beat sampling sales targets and was requested by brands for key product launches and events.
Demonstrate and sample products on the shop floor, showing shoppers what a product does and why they want it.
Engage and persuade shoppers warmly, reading each person and tailoring the pitch to win them over.
Explain features and benefits clearly, answering questions and removing doubts that stop people buying.
Set up promotional stands and report on sales and feedback, keeping brands informed about how products land.
Sales Promoter June 2018 to December 2018 7 months
Engaged shoppers and hit sampling targets daily, steadily building persuasion and product skills.
Learned demonstration, shopper engagement and reporting on the job during this first role.
Gained the certificate and experience that led into a full product-promoter role of my own.
Technical Diploma in Sales & Marketing (February 2016 to December 2017)
Brand Promotion & Demonstration Certificate (January 2018 to May 2018)
Retail Promotion Institute (May 2018 to Present)
- Product Demonstration
- Sampling
- Shopper Engagement
- Persuasion & Selling
- Product Knowledge
- Stand Setup
- Brand Representation
- Sales Reporting
- Event Promotion
- Customer Communication