Marketing Director Resume Sample

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Victoria Chen

Marketing Director

Owning the brand and the growth engine at board level

[email protected]
+61 2 5550 1202
linkedin.com/in/victoria-chen-marketing

Marketing director with seventeen years in marketing, the last six leading the function for a consumer-technology company in Sydney. Owns marketing at the leadership table — the brand, the strategy, the budget and the team — building the demand engine that drives growth while making sure the brand stands for something customers care about. Drove a rebrand and growth strategy that grew revenue and led the marketing through the company's expansion. Sets marketing strategy, leads the marketing team, owns brand and budget, drives growth and demand, and partners the executive team. Strategic, commercial and a strong builder of brands and teams. Looking for a marketing-director or CMO role with a company where marketing genuinely drives the business.

LocationSydney, Australia
NationalityAustralian
GenderFemale
Notice Period3 months
Date of Birth1984-09-12
Work Experience

Harbour Tech - Sydney, Australia

Marketing Director

(January 2018 to Present)
Own marketing at the leadership table, building the demand engine that drives growth and a brand customers care about.
Drove a rebrand and growth strategy that grew revenue and led the marketing through the company's expansion.
Set the marketing strategy, aligning brand, demand and channels with where the business is trying to go.
Lead and build the marketing team, getting the right people and capabilities in place to deliver.
Own the brand and budget, deciding where marketing invests to build both demand today and the brand long-term.
Partner the executive team, bringing the customer and market lens into the company's biggest decisions.

Pacific Consumer Group - Sydney, Australia

Head of Marketing

(July 2011 to December 2017)
Led marketing for a consumer business, owning brand, campaigns and a growing marketing team.
Drove brand growth and major campaigns, building the strategic skills a director role demands.
Learned marketing leadership, brand strategy and team building on the job across more than six years.
Gained the experience and MBA that led into a marketing-director role at a tech company.
Education

University of Sydney

MBA

February 2009 to June 2011
MBA covering strategy, marketing, finance and leadership, with a marketing focus. The programme built the commercial and strategic grounding a marketing-leadership role requires. It accelerated her path to director level.

University of New South Wales

BA in Marketing

February 2003 to November 2006
Degree in marketing covering branding, communications and consumer behaviour, with a placement. The study built the marketing foundation for her career. It set the path into brand and marketing leadership.
Languages

English (UK)

Native or Bilingual Proficiency

Mandarin

Full Professional Proficiency
Certifications

Fellow, Chartered Institute of Marketing

Chartered Institute of Marketing (January 2017 to Present)

Senior membership of the Chartered Institute of Marketing recognising strategic marketing leadership and contribution to the profession, underpinning the brand and growth leadership she provides at director level.
Rebrand & Growth Strategy

Rebrand & Growth Strategy

Marketing Director (January 2020 to December 2021)

Led a rebrand and a multi-year growth strategy, repositioning the brand and rebuilding the demand engine across channels, which grew revenue and supported the company's expansion into new markets.
Highlights

Rebrand that grew revenue

Drove a rebrand and growth strategy that grew the company's revenue. Repositioning a brand and turning that into measurable revenue growth is exactly the impact a marketing director is there to deliver.

Marketing through expansion

Led the marketing through the company's expansion into new markets and segments. Scaling the brand and demand engine as the business grows is high-stakes work that determines whether expansion succeeds.
Technical Skills
  • Marketing Strategy
  • Brand Building
  • Growth & Demand Generation
  • Team Leadership
  • Budget Ownership
  • Digital & Performance
  • Go-to-Market
  • Executive Partnering
  • Campaign Strategy
  • Market Positioning
Personal Skills
  • Strategic Thinking
  • Leadership
  • Commercial Acumen
  • Creativity
  • Communication
Activities & Interests
Cinema
Dog Walking
On Phone
Dating
Horse Riding

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