Marketing Analyst Resume Sample

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Marketing analyst with six years measuring and optimising marketing performance for e-commerce and SaaS companies in Toronto. Lives in the data behind marketing — tracking campaigns, attributing spend, building dashboards and finding the insights that tell the team what is actually working and where to put the next dollar. Built an attribution model that reallocated budget to lift ROI and a dashboard the whole marketing team runs on. Analyses campaign and channel performance, builds dashboards and reports, runs A/B tests, models attribution and ROI, and turns data into recommendations marketers act on. Analytical, commercial and a clear communicator. Looking for a senior marketing-analyst or marketing-data role with a company that runs marketing on evidence.

Professional Experience

Maple Commerce - Toronto, Canada

Marketing Analyst

(January 2019 to Present)

Live in the data behind marketing, telling the team what is actually working and where the next dollar should go.
Built an attribution model that reallocated budget to lift ROI and a dashboard the whole marketing team now runs on.
Analyse campaign and channel performance, separating what genuinely drives results from what just looks busy.
Build dashboards and reports, giving marketers a clear, current view of how their spend and campaigns are doing.
Run A/B tests and model attribution and ROI, turning marketing spend from guesswork into measured decisions.
Turn data into clear recommendations marketers actually act on, so the analysis changes what the team does next.

Education