Shape strategy and insight behind advertising and brand campaigns for clients.
Developed the insight and strategy behind a campaign that lifted brand metrics and won recognition.
Conduct research and consumer insight and uncover the human truth behind a brief.
Write creative and strategic briefs that guide and inspire the creative team.
Shape brand and communications strategy aligned to client goals.
Partner with creative and account teams so campaigns connect and deliver.
Fred Alpen
Account Planner
Insight and strategy behind work that connects
Account planner with nine years shaping strategy and insight for advertising and brand campaigns at agencies in Manchester. The strategic thinker behind the creative — uncovering consumer insight, writing the brief, and guiding campaigns so they connect with the right audience and deliver for the client. Developed the insight and strategy behind a campaign that lifted brand metrics and won industry recognition. Conducts research and consumer insight, writes creative and strategic briefs, shapes brand and communications strategy, and partners with creative and account teams. Strong on both the analytical rigour and the creative instinct planning demands. Curious, sharp and good at finding the human truth that makes work land. Looking for an account-planner, strategist or planning role with an agency or brand that values genuine strategy.
Personal Info
Location
Manchester, UKNationality
BritishGender
MaleNotice Period
1 monthDate of Birth
1991-08-14Professional Skills
- Consumer Insight
- Brief Writing
- Brand Strategy
- Communications Strategy
- Research
- Audience Analysis
- Campaign Strategy
- Creative Partnership
- Storytelling
- Presentations
Personal Skills
Curiosity
Analytical Thinking
Creativity
Communication
Insightfulness
Langauges
English (UK)
Native or Bilingual ProficiencyFrench
Limited Working ProficiencyWork Experience
Manchester Advertising Agency
Account Planner April 2014 to Present
North West Brand Agency
Junior Planner / Strategist August 2010 to March 2014
Supported planners with research, insight and brief writing.
Analysed audiences and contributed to campaign strategy.
Learned planning, insight and brand strategy on live campaigns.
Gained planning certification and an account-planner role.
Analysed audiences and contributed to campaign strategy.
Learned planning, insight and brand strategy on live campaigns.
Gained planning certification and an account-planner role.
Education
University of Manchester
Bachelor — BA (Hons) Marketing & Psychology (September 2007 to June 2010)
Account Planning Group
Bachelor — Account Planning & Strategy Certification (January 2013 to June 2013)
Certifications
Account Planning & Strategy
Account Planning Group (June 2013 to Present)
Highlights
Award-winning strategy
Finds the human truth
Campaign Effectiveness Award
Campaign Effectiveness Award
Account Planning Group (January 2018 to Present)
Activities
& Interests
Archery
Meet People
Yoga
Play Piano
Games
